Amazon surpassed Sonos to grow to be chief in Wi-Fi speaker gross sales forward of Apple’s HomePod

A brand new report from Technique Analytics provides us a take a look at the present state of Wi-Fi speaker gross sales forward of Apple’s launch of its newly unveiled HomePod Siri speaker slated for this December. The report exhibits that Amazon with its push of Echo and different Alexa-enabled WiFi audio system was capable of surpass shipments from Sonos that has principally dominated nearly all of the market since 2014.


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The report highlights an estimated 5 million models shipped for Amazon throughout 2016, which it notes accounted for seventy seven% of the rise in quantity demand for the yr, in comparison with round four million for Sonos:

Wi-Fi based mostly wi-fi audio system grew by sixty two% in 2016 to 14 million models with Amazon accounting for seventy seven% of the rise in quantity demand from the earlier yr. The corporate estimates that Amazon shipped over 5 million Echo audio system in 2016 in comparison with simply over four million from second positioned Sonos…”Sonos has lengthy been synonymous with related house audio and as just lately as 2014 it accounted for 50% of the small however rising Wi-Fi speaker market…”

The info consists of what it refers to as “voice activated Clever Residence Audio system” or “Sensible Audio system,” together with the Amazon Echo and Google Home, as a part of its broader Wi-Fi based mostly wi-fi speaker class the place Sonos, Bose, Harman/JBL, Denon, Sony, and an “Others” group make up the remainder of the reporting knowledge:

With Apple’s entrance into the market this December, its HomePod may also be counted in Technique Analytics’ International Wi-Fi Speaker Forecast and thus might eat into marketshare at present loved by Amazon, Sonos and the others.

The report notes that Apple’s HomePod, priced at $349, is predicted to compete extra immediately with Sonos merchandise as a consequence of Apple’s concentrate on sound high quality and music versus Amazon and Google’s strategy that are likely to give attention to sensible assistant options. However merchandise just like the Echo Dot, Amazon’s entry-degree related speaker, are sometimes used along with a Bluetooth speaker, one thing it notes ‘is having largely an additive impact on the general wi-fi speaker market.”

Technique Analytics provides that it expects “Clever Residence Audio system” to make up round ninety% of all Wi-Fi audio system by 2022, a rise from roughly forty two% in 2016.


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